/* =============================================================
   QuéPublico? — Inteligencia de contenido
   Editorial premium · Índigo / Hueso / Coral
   ============================================================= */

/* =============================================================
   1. Tokens
   ============================================================= */
:root {
  /* Paleta de marca (literal del brand kit) */
  --indigo:   #3D3A9E;   /* primario: titulares, fondos oscuros, botones */
  --hueso:    #F6F4EF;   /* fondo cálido, nunca blanco puro */
  --coral:    #FF6A5A;   /* acento ≤5%: ? , palabra clave, reglas, precio */
  --tinta:    #1A1B2E;   /* cuerpo sobre claro */
  --niebla:   #8B8CA7;   /* secundario, metadatos */

  /* Derivados */
  --coral-claro: #FF8578;              /* coral un punto más claro sobre índigo */
  --indigo-900:  #2B2977;              /* índigo profundo para el footer */
  --indigo-line: rgba(61,58,158,.14);  /* líneas hairline sobre claro */
  --hueso-line:  rgba(246,244,239,.16);/* líneas hairline sobre oscuro */
  --hueso-soft:  #EFEBE2;              /* superficie ligeramente hundida */
  --hueso-card:  #FBFAF7;              /* tarjeta apenas elevada sobre hueso */
  --verde: #1E8E5A;                    /* afirmación (SÍ) — fuera del brand kit, añadido a propósito */
  --rojo:  #C5221F;                    /* negación (NO) — fuera del brand kit, añadido a propósito */
  --shadow-lift: 0 24px 60px -30px rgba(26,27,46,.30);
  --shadow-soft: 0 2px 20px -12px rgba(26,27,46,.22);

  /* Tipografía */
  --display: "Bricolage Grotesque", -apple-system, system-ui, sans-serif;
  --sans: "Plus Jakarta Sans", -apple-system, BlinkMacSystemFont, system-ui, sans-serif;

  /* Ritmo */
  --gutter: clamp(1.25rem, 5vw, 2.5rem);
  --maxw: 1220px;
  --maxw-narrow: 760px;
  --section-y: clamp(3.1rem, 6.2vw, 5.6rem);

  /* Easings */
  --ease-out:  cubic-bezier(0.16, 1, 0.3, 1);
  --ease-soft: cubic-bezier(0.25, 0.46, 0.45, 0.94);
  --ease-in:   cubic-bezier(0.7, 0, 0.84, 0);

  --radius: 20px;
  --radius-lg: 28px;
}

/* =============================================================
   2. Reset & base
   ============================================================= */
*, *::before, *::after { box-sizing: border-box; margin: 0; }
html {
  -webkit-text-size-adjust: 100%;
  tab-size: 2;
  overflow-x: clip;
  scroll-behavior: smooth;
}
body {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  color: var(--tinta);
  background: var(--hueso);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
  overscroll-behavior-y: none;
}
img, svg, video { display: block; max-width: 100%; }
img { height: auto; }
button { font: inherit; color: inherit; cursor: pointer; border: 0; background: none; }
a { color: inherit; text-decoration: none; }
p { text-wrap: pretty; }
h1, h2, h3, h4 { text-wrap: balance; line-height: 1.04; letter-spacing: -0.02em; font-family: var(--display); font-weight: 700; }
::selection { background: var(--coral); color: var(--hueso); }

:focus-visible {
  outline: 2px solid var(--coral);
  outline-offset: 3px;
  border-radius: 6px;
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}

/* =============================================================
   3. Utilities
   ============================================================= */
.container { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.narrow { max-width: var(--maxw-narrow); }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; top: -100px; left: 1rem; z-index: 9999;
  padding: .7rem 1.1rem; background: var(--indigo); color: var(--hueso);
  border-radius: 999px; font-weight: 600; font-size: .9rem;
  transition: top .2s var(--ease-out);
}
.skip-link:focus { top: 1rem; }

/* Antetítulo con regla corta */
.eyebrow {
  display: inline-flex; align-items: center; gap: .7rem;
  font-family: var(--sans);
  font-size: .78rem; font-weight: 700; letter-spacing: .16em;
  text-transform: uppercase; color: var(--coral);
}
.eyebrow::before { display: none; }
.eyebrow.on-dark { color: var(--coral-claro); }
.eyebrow.centered { justify-content: center; }

/* Palabra clave en coral */
.hl { color: var(--coral); }
.hl-i { color: var(--coral); font-style: italic; }

/* =============================================================
   4. Typography scale
   ============================================================= */
.h-display {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(2.6rem, 6.2vw, 5rem);
  line-height: 1.0; letter-spacing: -0.03em;
}
.h1 {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(2.3rem, 5.2vw, 4rem);
  line-height: 1.03; letter-spacing: -0.028em;
}
.h2 {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(1.9rem, 3.8vw, 3rem);
  line-height: 1.06; letter-spacing: -0.025em;
}
.h3 {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(1.3rem, 2.2vw, 1.7rem);
  line-height: 1.15; letter-spacing: -0.02em;
}
.lead {
  font-size: clamp(1.1rem, 1.6vw, 1.35rem);
  line-height: 1.55; color: var(--tinta);
}
.muted { color: var(--niebla); }
.section-head { max-width: 48rem; }
.section-head .h2 { margin-top: 1rem; }
.section-head p { margin-top: 1.1rem; color: #4a4b63; font-size: 1.08rem; }
/* El antetítulo dentro de section-head debe conservar su estilo coral y su tamaño
   (si no, la regla .section-head p lo pinta gris y grande). */
.section-head .eyebrow { color: var(--coral); font-size: .78rem; margin-top: 0; }
.section-head .eyebrow.on-dark { color: var(--coral-claro); }

/* =============================================================
   5. Buttons
   ============================================================= */
.btn {
  --btn-bg: var(--indigo);
  --btn-fg: var(--hueso);
  display: inline-flex; align-items: center; gap: .6rem;
  padding: .95rem 1.6rem;
  background: var(--btn-bg); color: var(--btn-fg);
  border-radius: 999px;
  font-family: var(--sans); font-weight: 600; font-size: 1rem; letter-spacing: -0.01em;
  white-space: nowrap;
  transition: transform .35s var(--ease-out), box-shadow .35s var(--ease-out), background .3s var(--ease-out);
  will-change: transform;
  box-shadow: 0 1px 0 rgba(255,255,255,.06) inset;
}
.btn .arw { transition: transform .35s var(--ease-out); }
.btn:hover { transform: translateY(-2px); box-shadow: var(--shadow-lift); }
.btn:hover .arw { transform: translateX(4px); }
.btn:active { transform: translateY(0); }
.btn-lg { padding: 1.1rem 2rem; font-size: 1.06rem; }

/* Inverso: sobre fondos oscuros (índigo) */
.btn-inverse {
  --btn-bg: var(--hueso);
  --btn-fg: var(--indigo);
}
.btn-inverse:hover { box-shadow: 0 24px 60px -30px rgba(0,0,0,.6); }

/* Secundario / ghost: texto + subrayado coral, sin relleno */
.btn-ghost {
  background: transparent; color: var(--indigo);
  padding: .95rem .4rem;
  border-radius: 0;
  position: relative;
}
.btn-ghost.on-dark { color: var(--hueso); }
.btn-ghost .arw { color: var(--coral); }
.btn-ghost::after {
  content: ""; position: absolute; left: .4rem; right: .4rem; bottom: .55rem;
  height: 2px; background: var(--coral); transform: scaleX(.0); transform-origin: left;
  transition: transform .4s var(--ease-out);
}
.btn-ghost:hover { transform: none; box-shadow: none; }
.btn-ghost:hover::after { transform: scaleX(1); }
.btn-ghost:hover .arw { transform: translateX(4px); }

/* =============================================================
   6. Navigation
   ============================================================= */
.nav {
  position: sticky; top: 0; z-index: 100;
  transition: background .4s var(--ease-out), box-shadow .4s var(--ease-out), border-color .4s var(--ease-out);
  border-bottom: 1px solid transparent;
}
.nav.is-stuck {
  background: color-mix(in srgb, var(--hueso) 82%, transparent);
  -webkit-backdrop-filter: saturate(160%) blur(14px);
  backdrop-filter: saturate(160%) blur(14px);
  border-bottom: 1px solid var(--indigo-line);
}
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 1.5rem; height: 74px;
}
.nav-logo { display: inline-flex; align-items: center; }
.nav-logo img { height: 30px; width: auto; }
.nav-links {
  display: none;
  align-items: center; gap: clamp(1.2rem, 2.4vw, 2.2rem);
  list-style: none;
}
.nav-links a {
  font-size: .96rem; font-weight: 500; color: var(--tinta);
  white-space: nowrap; position: relative; padding: .3rem 0;
  transition: color .25s var(--ease-out);
}
.nav-links a::after {
  content: ""; position: absolute; left: 0; right: 100%; bottom: -2px; height: 2px;
  background: var(--coral); transition: right .35s var(--ease-out);
}
.nav-links a:hover { color: var(--indigo); }
.nav-links a:hover::after { right: 0; }
.nav-cta-wrap { display: none; align-items: center; gap: 1.4rem; }
.nav-actions { display: flex; align-items: center; gap: 1rem; }

/* CTA del encabezado: el ancla de atención, algo mayor que el resto del nav */
.nav-cta {
  padding: .85rem 1.7rem;
  font-size: 1.02rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  box-shadow: 0 10px 26px -14px rgba(61,58,158,.55);
}
.nav-cta:hover { box-shadow: 0 16px 34px -14px rgba(61,58,158,.6); }

/* Hamburguesa */
.nav-toggle {
  display: inline-flex; flex-direction: column; gap: 5px; padding: .6rem; margin-right: -.6rem;
}
.nav-toggle span {
  width: 24px; height: 2px; background: var(--indigo); border-radius: 2px;
  transition: transform .35s var(--ease-out), opacity .25s var(--ease-out);
}
body.menu-open .nav-toggle span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
body.menu-open .nav-toggle span:nth-child(2) { opacity: 0; }
body.menu-open .nav-toggle span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* Menú móvil (overlay) */
.mobile-menu {
  position: fixed; inset: 0; z-index: 99;
  background: var(--hueso);
  padding: 100px var(--gutter) 2.5rem;
  display: flex; flex-direction: column;
  transform: translateY(-100%);
  transition: transform .5s var(--ease-out);
  visibility: hidden;
}
body.menu-open .mobile-menu { transform: translateY(0); visibility: visible; }
.mobile-menu ul { list-style: none; display: flex; flex-direction: column; gap: .2rem; }
.mobile-menu a.m-link {
  font-family: var(--display); font-weight: 700; font-size: 2rem; letter-spacing: -0.02em;
  color: var(--indigo); padding: .55rem 0; display: block;
  border-bottom: 1px solid var(--indigo-line);
}
.mobile-menu a.m-link:last-of-type { border-bottom: 0; }
.mobile-menu .btn { margin-top: 2rem; align-self: flex-start; }
/* ⭐ En el menú móvil el CTA conserva su texto claro */
.mobile-menu .btn { --btn-bg: var(--indigo); --btn-fg: var(--hueso); }
.mobile-menu .m-contact { margin-top: auto; color: var(--niebla); font-size: .95rem; }
.mobile-menu .m-contact a { color: var(--indigo); font-weight: 600; }

@media (min-width: 1080px) {
  .nav-links { display: flex; }
  .nav-cta-wrap { display: flex; }
  .nav-toggle { display: none; }
  .mobile-menu { display: none; }
}

/* =============================================================
   7. Hero
   ============================================================= */
.hero {
  position: relative;
  padding-top: clamp(2.5rem, 6vw, 4.5rem);
  padding-bottom: var(--section-y);
  overflow: clip;
}
.hero-grid {
  display: grid; gap: clamp(2rem, 5vw, 3.5rem);
  grid-template-columns: 1fr;
  align-items: center;
}
.hero-title {
  font-size: clamp(2.5rem, 5.6vw, 4.5rem);
  line-height: 1.03; letter-spacing: -0.03em;
  max-width: 18ch;
}
.hero-sub {
  margin-top: 1.5rem; max-width: 40ch;
  font-size: clamp(1.08rem, 1.5vw, 1.3rem); line-height: 1.55; color: #4a4b63;
}
.hero-actions { margin-top: 2.2rem; display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 1.4rem; }
.hero-eyebrow { margin-bottom: 1.4rem; }

/* Panel de inteligencia (recurso visual del hero, en CSS) */
.intel-panel {
  position: relative;
  background: var(--hueso-card);
  border: 1px solid var(--indigo-line);
  border-radius: var(--radius-lg);
  padding: clamp(1.3rem, 2.5vw, 1.9rem);
  box-shadow: var(--shadow-lift);
  overflow: hidden;
}
.intel-panel::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(120% 80% at 100% 0%, rgba(61,58,158,.06), transparent 60%),
    radial-gradient(90% 70% at 0% 100%, rgba(255,106,90,.05), transparent 55%);
  pointer-events: none;
}
.intel-head { display: flex; align-items: center; justify-content: space-between; gap: 1rem; position: relative; }
.intel-tag {
  font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  color: var(--niebla); display: inline-flex; align-items: center; gap: .5rem;
}
.intel-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--coral); box-shadow: 0 0 0 4px rgba(255,106,90,.16); }
.intel-mark { font-family: var(--display); font-weight: 700; color: var(--coral); font-size: 1.4rem; line-height: 1; }
.intel-rows { position: relative; margin-top: 1.3rem; display: flex; flex-direction: column; gap: .85rem; }
.intel-row { display: grid; grid-template-columns: minmax(0,1fr) auto; gap: .5rem .9rem; align-items: center; }
.intel-q { font-size: .92rem; font-weight: 500; color: var(--tinta); min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.intel-q .mag { color: var(--niebla); margin-right: .45rem; }
.intel-vol { font-size: .74rem; font-weight: 600; color: var(--niebla); font-variant-numeric: tabular-nums; white-space: nowrap; }
/* Variante de dato: porcentaje destacado */
.intel-pct { font-family: var(--display); font-weight: 700; font-size: 1.05rem; color: var(--indigo); font-variant-numeric: tabular-nums; white-space: nowrap; letter-spacing: -0.01em; }
.intel-row.stat .intel-q { white-space: normal; overflow: visible; text-overflow: clip; font-weight: 500; }
.intel-bar { grid-column: 1 / -1; height: 6px; border-radius: 999px; background: var(--hueso-soft); overflow: hidden; }
.intel-bar > i {
  display: block; height: 100%; border-radius: 999px;
  background: linear-gradient(90deg, var(--indigo), #5b58c9);
  width: var(--w, 40%);
  transform: scaleX(0); transform-origin: left;
  transition: transform 1.1s var(--ease-out);
}
.intel-panel.is-visible .intel-bar > i { transform: scaleX(1); }
.intel-row:nth-child(1) .intel-bar > i { transition-delay: .05s; }
.intel-row:nth-child(2) .intel-bar > i { transition-delay: .18s; }
.intel-row:nth-child(3) .intel-bar > i { transition-delay: .31s; }
.intel-row:nth-child(4) .intel-bar > i { transition-delay: .44s; }
.intel-foot {
  position: relative; margin-top: 1.5rem; padding-top: 1.1rem; border-top: 1px solid var(--indigo-line);
  display: flex; align-items: center; gap: .7rem; font-size: .82rem; color: var(--niebla);
}
.intel-foot strong { color: var(--indigo); font-weight: 700; }

/* Convicción fundacional (pull quote bajo el hero) */
.conviction {
  margin-top: clamp(3rem, 7vw, 5rem);
  padding-top: clamp(2.5rem, 5vw, 3.5rem);
  border-top: 1px solid var(--indigo-line);
}
.conviction blockquote {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(1.7rem, 4vw, 3rem); line-height: 1.12; letter-spacing: -0.025em;
  max-width: 24ch;
}
.conviction cite { display: block; margin-top: 1.2rem; font-style: normal; font-size: .9rem; color: var(--niebla); font-weight: 500; }

@media (min-width: 960px) {
  .hero-grid { grid-template-columns: 1.12fr .88fr; }
}

/* Mockup de teléfono (chat) — recurso visual del héroe */
.phone {
  width: min(298px, 100%); margin-inline: auto;
  background: #16172a; border-radius: 42px; padding: 10px;
  box-shadow: var(--shadow-lift); position: relative;
}
.phone-island {
  position: absolute; top: 20px; left: 50%; transform: translateX(-50%);
  width: 84px; height: 22px; background: #16172a; border-radius: 999px; z-index: 3;
}
.phone-screen {
  background: #FBFAF8; border-radius: 33px; overflow: hidden;
  padding: 40px 14px 20px; position: relative;
}
.chat { display: flex; flex-direction: column; }
.chat-meta { display: flex; align-items: center; gap: .4rem; font-size: .68rem; color: var(--niebla); margin: .85rem 0 .45rem; }
.chat-meta.me { justify-content: flex-end; }
.chat-meta:first-child { margin-top: 0; }
.chat-av { width: 24px; height: 24px; border-radius: 50%; display: grid; place-items: center; font-size: .68rem; font-weight: 700; flex-shrink: 0; font-family: var(--display); }
.chat-av.her { background: #E7E5E0; color: var(--tinta); }
.chat-av.me { background: var(--indigo); color: var(--hueso); }
.chat-name { font-weight: 700; color: var(--tinta); font-size: .76rem; }
.chat-check { font-size: .66rem; color: var(--niebla); letter-spacing: -2px; }
.chat-check.me { color: var(--indigo); }
.bubble { max-width: 82%; padding: .55rem .75rem; border-radius: 16px; font-size: .8rem; line-height: 1.36; margin-bottom: .3rem; }
.bubble.her { align-self: flex-start; background: #ECEAE5; color: var(--tinta); border-bottom-left-radius: 5px; }
.bubble.me { align-self: flex-end; background: var(--indigo); color: var(--hueso); border-bottom-right-radius: 5px; }

/* =============================================================
   8. Sections shared
   ============================================================= */
section { position: relative; }
.section { padding-block: var(--section-y); }
.section-tight { padding-block: clamp(2.4rem, 5vw, 4.2rem); }

.band-indigo { background: var(--indigo); color: var(--hueso); }
.band-indigo .muted { color: rgba(246,244,239,.62); }
.band-soft { background: var(--hueso-soft); }

/* Regla decorativa fina */
.rule { height: 1px; background: var(--indigo-line); border: 0; }

/* =============================================================
   9. El problema / tensión
   ============================================================= */
.problem-lead {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(1.8rem, 3.6vw, 2.9rem); line-height: 1.1; letter-spacing: -0.025em;
  max-width: 20ch;
}
.problem-body { margin-top: 1.5rem; max-width: 46ch; font-size: 1.1rem; color: #4a4b63; }
.problem-grid { display: grid; gap: clamp(2rem, 5vw, 4rem); grid-template-columns: 1fr; align-items: start; }

/* Situaciones reconocibles (citas) */
.quotes { display: flex; flex-direction: column; gap: .9rem; }
.quote-card {
  position: relative;
  background: var(--hueso-card);
  border: 1px solid var(--indigo-line);
  border-left: 3px solid var(--coral);
  border-radius: 14px;
  padding: 1.15rem 1.3rem 1.15rem 1.4rem;
  font-size: 1.06rem; font-weight: 500; color: var(--tinta);
  box-shadow: var(--shadow-soft);
}
.quote-card::before {
  content: "\201C"; position: absolute; top: -.4rem; right: .8rem;
  font-family: var(--display); font-size: 2.6rem; color: var(--indigo-line);
}
@media (min-width: 960px) {
  .problem-grid { grid-template-columns: 1fr 1fr; }
}

/* =============================================================
   10. Lo que SÍ / Lo que NO
   ============================================================= */
.sino-grid { display: grid; gap: clamp(1.2rem, 3vw, 2rem); grid-template-columns: 1fr; margin-top: clamp(2rem,5vw,3rem); }
.sino-col {
  border-radius: var(--radius-lg);
  padding: clamp(1.6rem, 3vw, 2.3rem);
  border: 1px solid var(--indigo-line);
  background: var(--hueso-card);
}
.sino-col h3 {
  font-family: var(--display); font-weight: 700; font-size: 1.2rem; letter-spacing: -0.01em;
  color: var(--tinta);
  padding-bottom: 1.05rem; margin-bottom: .3rem;
  border-bottom: 1px solid var(--indigo-line);
}
.sino-col h3 .w { font-weight: 700; }
.si h3 .w { color: var(--verde); }
.no h3 .w { color: var(--rojo); }
.sino-list { list-style: none; padding-left: 0; margin-top: 1.3rem; display: flex; flex-direction: column; gap: .95rem; }
.sino-list li { display: grid; grid-template-columns: auto 1fr; gap: .75rem; align-items: start; font-size: 1.02rem; line-height: 1.45; color: var(--tinta); }
.mk { width: 22px; height: 22px; border-radius: 50%; display: grid; place-items: center; flex-shrink: 0; margin-top: .1rem; }
.mk svg { width: 13px; height: 13px; }
.si .mk { background: rgba(30,142,90,.13); color: var(--verde); }
.no .mk { background: rgba(197,34,31,.11); color: var(--rojo); }
@media (min-width: 820px) { .sino-grid { grid-template-columns: 1fr 1fr; } }

/* =============================================================
   11. Proceso — 3 pilares conectados (01 → 02 → 03)
   ============================================================= */
.process { position: relative; margin-top: clamp(2.5rem, 5vw, 3.5rem); }
.process-track { display: flex; flex-direction: column; gap: 0; position: relative; }
.p-line {
  position: absolute; left: 27px; top: 40px; bottom: 40px; width: 2px;
  background: var(--hueso-line);
  overflow: hidden;
}
.p-line > i {
  position: absolute; inset: 0; background: var(--coral-claro);
  transform: scaleY(0); transform-origin: top; transition: transform 1.4s var(--ease-out);
}
.process.is-visible .p-line > i { transform: scaleY(1); }
.p-step {
  position: relative; display: grid; grid-template-columns: 56px 1fr; gap: 1.3rem;
  padding-block: clamp(1.4rem, 3vw, 2.2rem);
}
.p-num {
  width: 56px; height: 56px; border-radius: 50%;
  display: grid; place-items: center;
  font-family: var(--display); font-weight: 700; font-size: 1.15rem;
  background: var(--hueso); color: var(--indigo);
  border: 2px solid var(--coral-claro);
  z-index: 2; position: relative;
}
.band-indigo .p-num { background: var(--indigo-900); color: var(--hueso); }
.p-kicker { font-size: .78rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--coral-claro); }
.p-title { font-family: var(--display); font-weight: 700; font-size: clamp(1.4rem, 2.6vw, 2rem); margin-top: .5rem; letter-spacing: -0.02em; line-height: 1.12; }
.p-desc { margin-top: .8rem; max-width: 52ch; color: rgba(246,244,239,.74); font-size: 1.06rem; line-height: 1.55; }

@media (min-width: 900px) {
  .process-track { flex-direction: row; gap: clamp(1.5rem, 3vw, 3rem); align-items: flex-start; }
  .p-line { left: 40px; right: 40px; top: 27px; bottom: auto; height: 2px; width: auto; }
  .p-line > i { transform-origin: left; transform: scaleX(0); transition: transform 1.6s var(--ease-out); }
  .process.is-visible .p-line > i { transform: scaleX(1); }
  .p-step { grid-template-columns: 1fr; gap: 0; flex: 1; padding-block: 0; }
  .p-num { margin-bottom: 1.6rem; }
  /* Reserva 2 líneas para que los 3 títulos y sus descripciones queden a la misma altura */
  .p-title { min-height: 2.3em; margin-top: 0; }
  .p-kicker { min-height: 1em; }
}

/* =============================================================
   12. Para quién es / NO es
   ============================================================= */
.audience-grid { display: grid; gap: clamp(1.2rem, 3vw, 2rem); grid-template-columns: 1fr; margin-top: clamp(2rem,5vw,3rem); }
.aud-col { border-radius: var(--radius-lg); padding: clamp(1.6rem, 3vw, 2.3rem); }
.aud-yes { background: var(--indigo); color: var(--hueso); }
.aud-no  { background: transparent; border: 1px dashed var(--indigo-line); }
.aud-col h3 { font-size: 1.35rem; margin-bottom: 1.3rem; }
.aud-yes h3 .hl { color: var(--coral-claro); }
.aud-list { list-style: none; display: flex; flex-direction: column; gap: .95rem; }
.aud-list li { display: grid; grid-template-columns: auto 1fr; gap: .8rem; font-size: 1.03rem; line-height: 1.45; }
.aud-yes .aud-list li { color: rgba(246,244,239,.9); }
.aud-no .aud-list li { color: #4a4b63; }
.aud-ic { flex-shrink: 0; margin-top: .15rem; width: 18px; height: 18px; }
.aud-yes .aud-ic { color: var(--coral-claro); }
.aud-no .aud-ic { color: var(--niebla); }
@media (min-width: 820px) { .audience-grid { grid-template-columns: 1fr 1fr; } }

/* =============================================================
   13. Catálogo de guías
   ============================================================= */
.catalog { display: grid; gap: clamp(1.2rem, 2.6vw, 1.8rem); grid-template-columns: 1fr; margin-top: clamp(2.2rem,5vw,3.2rem); }
.guide-card {
  position: relative; display: flex; flex-direction: column;
  background: var(--hueso-card);
  border: 1px solid var(--indigo-line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  transition: transform .45s var(--ease-out), box-shadow .45s var(--ease-out), border-color .45s var(--ease-out);
}
.guide-card.available:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); border-color: rgba(61,58,158,.28); }
.guide-card.available:hover .guide-mock { transform: scale(1.02); }

/* Espacio reservado para el mockup de la guía (placeholder marcado) */
.guide-mock {
  position: relative; aspect-ratio: 4 / 3; width: 100%;
  background: var(--hueso-soft);
  border-bottom: 1px solid var(--indigo-line);
  display: grid; place-items: center; overflow: hidden;
  transition: transform .5s var(--ease-out);
}
.guide-mock::before {
  content: "?"; font-family: var(--display); font-weight: 700;
  font-size: 7rem; line-height: 1; color: rgba(61,58,158,.10);
}
.guide-mock .mock-tag {
  position: absolute; bottom: .9rem; left: .9rem;
  font-size: .68rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  color: var(--niebla);
  background: color-mix(in srgb, var(--hueso) 70%, transparent);
  padding: .3rem .6rem; border-radius: 999px;
}
.guide-card.soon .guide-mock { background: transparent; }
.guide-card.soon .guide-mock::before { color: rgba(139,140,167,.12); }
.guide-body { display: flex; flex-direction: column; flex-grow: 1; padding: clamp(1.4rem, 3vw, 1.9rem); }
.guide-top { display: flex; align-items: center; justify-content: space-between; gap: 1rem; margin-bottom: 1.1rem; }
.badge {
  font-size: .7rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  padding: .32rem .7rem; border-radius: 999px;
}
.badge-live { background: rgba(255,106,90,.14); color: var(--coral); }
.badge-soon { background: rgba(139,140,167,.16); color: var(--niebla); }
.guide-sector { font-size: .82rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--niebla); }
.guide-title { font-family: var(--display); font-weight: 700; font-size: clamp(1.5rem, 2.6vw, 2rem); letter-spacing: -0.02em; }
.guide-desc { margin-top: .9rem; color: #4a4b63; font-size: 1.02rem; line-height: 1.5; flex-grow: 1; }
.guide-foot { display: flex; align-items: center; justify-content: space-between; gap: 1rem; margin-top: 1.6rem; }
.price { font-family: var(--display); font-weight: 700; font-size: 1.6rem; color: var(--indigo); letter-spacing: -0.02em; }
.price .cur { color: var(--coral); font-size: 1rem; vertical-align: .5em; margin-right: .1em; }
/* Próximamente atenuada */
.guide-card.soon { background: transparent; border-style: dashed; }
.guide-card.soon .guide-title { color: var(--niebla); }
.guide-card.soon .guide-desc { color: var(--niebla); }
@media (min-width: 720px) { .catalog { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1024px) { .catalog { grid-template-columns: repeat(3, 1fr); } }

/* =============================================================
   14. Bloque de dato con fuente (Regla del 7)
   ============================================================= */
.data-grid { display: grid; gap: clamp(2rem, 5vw, 3.5rem); grid-template-columns: 1fr; align-items: center; }
.stat-big {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(7rem, 22vw, 15rem); line-height: .82; letter-spacing: -0.04em;
  color: var(--coral);
  display: flex; align-items: flex-start;
}
.stat-big .stat-plus { font-size: .32em; color: var(--indigo); margin-top: .3em; margin-left: .1em; }
.stat-label { margin-top: .5rem; font-size: 1.1rem; max-width: 24ch; color: #4a4b63; }
.data-copy .h2 { max-width: 18ch; }
.data-copy p { margin-top: 1.2rem; color: #4a4b63; font-size: 1.08rem; max-width: 48ch; }
.source {
  margin-top: 1.5rem; display: inline-flex; align-items: center; gap: .55rem;
  font-size: .82rem; color: var(--niebla); font-weight: 500;
  padding: .4rem .8rem; border: 1px solid var(--indigo-line); border-radius: 999px;
}
.source::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--coral); }
@media (min-width: 900px) { .data-grid { grid-template-columns: .8fr 1.2fr; } }

/* =============================================================
   15. FAQ (acordeón)
   ============================================================= */
.faq { margin-top: clamp(2rem,5vw,3rem); border-top: 1px solid var(--indigo-line); }
.faq-item { border-bottom: 1px solid var(--indigo-line); }
.faq-q {
  width: 100%; text-align: left; display: flex; align-items: center; justify-content: space-between; gap: 1.5rem;
  padding: 1.4rem 0; font-family: var(--display); font-weight: 700; font-size: clamp(1.15rem, 2vw, 1.4rem);
  letter-spacing: -0.015em; color: var(--indigo);
}
.faq-icon { position: relative; width: 22px; height: 22px; flex-shrink: 0; }
.faq-icon::before, .faq-icon::after {
  content: ""; position: absolute; top: 50%; left: 50%; background: var(--coral);
  transform: translate(-50%,-50%); border-radius: 2px;
}
.faq-icon::before { width: 16px; height: 2px; }
.faq-icon::after { width: 2px; height: 16px; transition: transform .35s var(--ease-out); }
.faq-item.open .faq-icon::after { transform: translate(-50%,-50%) scaleY(0); }
.faq-a { overflow: hidden; height: 0; transition: height .4s var(--ease-out); }
.faq-a-inner { padding-bottom: 1.5rem; max-width: 60ch; color: #4a4b63; font-size: 1.05rem; line-height: 1.6; }
.faq-item.open .faq-q { color: var(--indigo); }

/* =============================================================
   16. CTA final
   ============================================================= */
.cta-final { text-align: center; }
.cta-final .h1 { max-width: 20ch; margin-inline: auto; }
.cta-final .btn { margin-top: 2.2rem; }
.cta-final .cta-note { margin-top: 1.2rem; color: rgba(246,244,239,.6); font-size: .92rem; }

/* Nosotros */
.about-grid { display: grid; gap: clamp(2rem,5vw,3.5rem); grid-template-columns: 1fr; align-items: start; }
.about-lead { font-family: var(--display); font-weight: 700; font-size: clamp(1.4rem,2.8vw,2.1rem); line-height: 1.14; letter-spacing: -0.02em; margin-top: 1.4rem; max-width: 20ch; border-left: 3px solid var(--coral); padding-left: 1.15rem; }
.about-body p { color: #4a4b63; font-size: 1.08rem; line-height: 1.65; max-width: 56ch; }
.about-body p + p { margin-top: 1.1rem; }
@media (min-width: 900px) { .about-grid { grid-template-columns: .9fr 1.1fr; } }

/* Contacto */
.contact { text-align: center; }
.contact .contact-note { margin-top: 1rem; color: #4a4b63; font-size: 1.05rem; max-width: 40ch; margin-inline: auto; }
.contact-mail {
  display: inline-block; margin-top: 1.6rem;
  font-family: var(--display); font-weight: 700; font-size: clamp(1.05rem, 2vw, 1.4rem);
  color: var(--indigo); letter-spacing: -0.01em;
  border-bottom: 2px solid var(--coral); padding-bottom: .1rem;
  transition: color .25s var(--ease-out);
}
.contact-mail:hover { color: var(--coral); }

/* =============================================================
   17. Footer
   ============================================================= */
.footer { background: var(--indigo-900); color: var(--hueso); padding-block: clamp(3rem, 6vw, 4.5rem) 2rem; }
.footer-top { display: grid; gap: 2.5rem; grid-template-columns: 1fr; }
.footer-brand img { height: 30px; width: auto; margin-bottom: 1.2rem; }
.footer-brand p { color: rgba(246,244,239,.62); max-width: 30ch; font-size: .98rem; }
.footer-nav { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem 1.4rem; }
.footer-col a { overflow-wrap: anywhere; }
@media (min-width: 560px) { .footer-nav { grid-template-columns: 1fr 1fr 1fr 1.5fr; } }
.footer-col h4 { font-family: var(--sans); font-size: .76rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--coral-claro); margin-bottom: 1rem; }
.footer-col ul { list-style: none; display: flex; flex-direction: column; gap: .7rem; }
.footer-col a { color: rgba(246,244,239,.8); font-size: .96rem; transition: color .25s var(--ease-out); }
.footer-col a:hover { color: var(--hueso); }
.footer-bottom {
  margin-top: clamp(2.5rem,5vw,3.5rem); padding-top: 1.6rem; border-top: 1px solid var(--hueso-line);
  display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; justify-content: space-between;
  font-size: .84rem; color: rgba(246,244,239,.5);
}
.footer-bottom a { color: var(--coral-claro); }
@media (min-width: 820px) {
  .footer-top { grid-template-columns: 1fr 2.3fr; align-items: start; }
}

/* =============================================================
   18. Guide page specifics
   ============================================================= */
.guide-hero { padding-top: clamp(2rem,5vw,3.5rem); padding-bottom: var(--section-y); }
.guide-hero .breadcrumb { font-size: .85rem; color: var(--niebla); margin-bottom: 1.5rem; }
.guide-hero .breadcrumb a { color: var(--indigo); font-weight: 600; }
.guide-hero .breadcrumb a:hover { color: var(--coral); }
.guide-hero-grid { display: grid; gap: clamp(2rem,5vw,3.5rem); grid-template-columns: 1fr; align-items: center; }
.guide-hero-title { font-size: clamp(2.4rem, 5.2vw, 4.2rem); line-height: 1.02; letter-spacing: -0.032em; max-width: 16ch; }
.guide-hero-sub { margin-top: 1.5rem; max-width: 42ch; font-size: clamp(1.05rem,1.5vw,1.25rem); color: #4a4b63; line-height: 1.55; }
.buy-row { margin-top: 2.2rem; display: flex; flex-wrap: wrap; align-items: center; gap: 1.2rem 1.6rem; }
.buy-price { display: flex; flex-direction: column; }
.buy-price .amt { font-family: var(--display); font-weight: 700; font-size: 2.4rem; color: var(--indigo); line-height: 1; letter-spacing: -0.02em; }
.buy-price .amt .cur { color: var(--coral); font-size: 1.1rem; vertical-align: .7em; margin-right: .1em; }
.buy-price .amt-note { font-size: .82rem; color: var(--niebla); margin-top: .35rem; }

/* Incluye — lista editorial */
.includes-grid { display: grid; gap: clamp(1rem, 2.4vw, 1.5rem); grid-template-columns: 1fr; margin-top: clamp(2rem,5vw,3rem); }
.inc-card {
  background: var(--hueso-card); border: 1px solid var(--indigo-line); border-radius: var(--radius);
  padding: clamp(1.4rem,2.6vw,1.8rem); display: flex; flex-direction: column; gap: .8rem;
  transition: transform .4s var(--ease-out), box-shadow .4s var(--ease-out);
}
.inc-card:hover { transform: translateY(-3px); box-shadow: var(--shadow-soft); }
.inc-num { font-family: var(--display); font-weight: 700; font-size: 1rem; color: var(--coral); letter-spacing: .04em; }
.inc-card h3 { font-size: 1.2rem; }
.inc-card p { color: #4a4b63; font-size: 1rem; line-height: 1.5; }
@media (min-width: 700px) { .includes-grid { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1040px) { .includes-grid { grid-template-columns: repeat(3, 1fr); } }

/* Ancla de valor */
.value-anchor { text-align: center; }
.value-anchor .va-quote {
  font-family: var(--display); font-weight: 700; font-size: clamp(1.7rem, 4vw, 3rem);
  line-height: 1.12; letter-spacing: -0.025em; max-width: 22ch; margin-inline: auto;
}
.value-anchor .va-quote .price-inline { color: var(--coral); white-space: nowrap; }

/* Promesa honesta */
.promise { border: 1px solid var(--hueso-line); border-radius: var(--radius-lg); padding: clamp(1.8rem,3.5vw,2.8rem); background: var(--indigo-900); }
.promise .h3 { color: var(--hueso); }
.promise p { color: rgba(246,244,239,.78); margin-top: 1rem; max-width: 60ch; font-size: 1.06rem; }
.promise .disclaimer { margin-top: 1.3rem; font-size: .9rem; color: rgba(246,244,239,.55); display: flex; align-items: flex-start; gap: .6rem; }
.promise .disclaimer::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--coral-claro); margin-top: .5rem; flex-shrink: 0; }

@media (min-width: 960px) { .guide-hero-grid { grid-template-columns: 1.1fr .9fr; } }

/* =============================================================
   19. Reveal animations
   ============================================================= */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity .8s var(--ease-out), transform .8s var(--ease-out); }
.reveal.is-visible { opacity: 1; transform: none; }
.reveal[data-split] { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; }
.reveal.d2 { transition-delay: .16s; }
.reveal.d3 { transition-delay: .24s; }
.reveal.d4 { transition-delay: .32s; }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .intel-bar > i { transform: scaleX(1) !important; transition: none; }
  .p-line > i { transform: none !important; }
}

/* =============================================================
   20. Responsive fine-tuning
   ============================================================= */
@media (max-width: 540px) {
  .btn { width: auto; }
  .hero-actions .btn { width: 100%; justify-content: center; }
  .hero-actions .btn-ghost { justify-content: flex-start; }
}
@media (max-width: 430px) {
  /* En pantallas muy angostas, la etiqueta de volumen se oculta para que la
     consulta respire (evita recortes dentro del panel). */
  .intel-vol { display: none; }
}